Do you make viral content?

Viral content isn’t something you can ‘do’ (and any agency that promises that your content will ‘go viral’ is lying). We have produced content that has gone viral, of course – but we have also produced content for massive brands which has been effected by external factors in the world and didn’t achieve the reach that was hoped.

For example, the music video we made for Lewis Capaldi reached over double the audience of his previous video in the space of a couple of weeks. This is not only because the content was excellent (if we do say so ourselves) but also because the time was right for the audience, because key people saw it and shared.

The only guarantee with viral marketing (or any marketing for that matter) is that doing nothing will achieve nothing.