Acoustic Energy
Acoustic Energy wanted to explore video marketing as an opportunity to promote the business, raise awareness of the brand and encourage sales. They didn’t want to lose the sense that they are a small independently run company who lives and breathes audio.
What we did
The Ask
Acoustic Energy were looking for a video to capture the feeling of what it means to invest in a quality speaker. The video concept spoke directly to music lovers – the ones who grew up surrounded by music, who take the time to consider their audio equipment purchases, who know all the little tricks there are to determine whether a bit of kit is quality or not.
The Approach
We presented a video idea which spoke to an audience as if they are part of an elite club who exist across the globe, and share one thing in common – their love of music. All shots were cinematic and covered by a voiceover with the same weight and authority as Morgan Freeman. The script was written with an essence of poetry and was intended to be thought provoking. Alongside this, we wanted to introduce Acoustic Energy (AE) with a drone shot closing in on their premises due to their beautiful rural location. These were partnered with detail shots and product reveals.
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