Campfire Agency X Blue Cross
For this project, we teamed up with the wonderful Campfire Agency. Having worked on the creative themselves, Campfire reached out to us looking for a content partner to produce television adverts for the Blue Cross charity.
What we did
The Ask
Blue Cross had spent the last 2 years developing a case for investment in television advertising. They were eventually awarded with the budget to create their first round of TV adverts and it was imperative that they saw a return on their investment.
As with all charities. every penny spent needs to be justified, so it was important they found the right partner to deliver a series of commercials that would resonate, encourage donations and increase awareness of the charity.
The Approach
We partnered with creative agency Campfire who developed the concepts for 1 x 60s Brand advert, 2 x 30s Brand adverts and 1 x 60s DRTV advert. Making use of our in-house team, we were able to offer much more value for their budget than other agencies who may rely solely on subcontractors or freelancers. This meant we were able to spend more time with the client to understand their needs and objectives while allowing our creatives the appropriate amount of time to produce their best work.
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