GE Aerospace
GE Aerospace needed a flexible partner who could take the time to understand their brand, the engineering and the human stories that fuel their innovation.
What we did
The Ask
Capture authentic, human led stories that offer a global sense of commitment to and passion for GE.
Provide nimble crews and cost effective solutions to deliver the exceptional quality with appropriately sized budgets.
All content created around the world to be consistent yet uniquely tailored to the local culture, language and capabilities.
The Approach
Over several months, we have taken a crew around the world, filming authentic and captivating employee stories to contribute to the ongoing successful global recruitment campaign. This includes both photography at all locations to support their talent acquisition and promote their partnerships.
GE Aerospace has a number of investors, stakeholders, partners and subsidiaries – when it comes to communicating complex ideas to a non-technical audience, we work with them to bring those ideas to life visually, whilst retaining an emotional undertone that makes the content eminently watchable and much more interesting to see than a typical piece of corporate communications work.
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