Campfire Agency – Guide Dogs
For this project, we teamed up with the wonderful Campfire Agency. Having worked on the creative themselves, Campfire reached out to us looking for a content partner to produce a series of TV commercials and to work closely with their team to make the content for Guide Dogs come to life.
What we did
The Ask
Guide Dogs objective was to engage with their audience by creating a modern new direction showcasing the ‘Sponsor A Puppy’ product and the experience it brings, using interview content to inspire the audience and recruit c. 2,500 new sponsors.
The Approach
We built a bespoke set in a studio to cater for this shoot, inviting the client and our talent into the building for the day. Throughout filming, we captured: Interviews with 3-4 groups/families of ‘Sponsor a Puppy’ supporters. We also captured portrait photography on the day, both indoors and outdoors, in a variety of poses to support the campaign. From the footage we edited the DRTV advert as well as a series of shorter supporting edits. We liaised with Clearcast throughout and delivered the final output to the relevant broadcasters.
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